10 Photomontage Considerations

Will the photomontage be used for planning or marketing?

Planning images should help the scheme blend in with the context while marketing images should make the scheme stand out and feel optimistic.

Is the context suitable for a marketing image?

Scruffy context, including vehicles and pedestrians, can be tidied up in Photoshop.

Would the scheme benefit from an elevated photomontage?

Elevated photomontages can really help illustrate how a scheme works as a whole and its relationship to the context. We can photograph your site from heights up to 20m, or even higher if required.

Are the proposed materials inspired by the local architecture?

Let us know the details so we can take a photographic record to re-create these materials in our 3D model.

Have you considered showing before and after views?

Showing your audience the before and after images can help people recognise what they are looking at and also where it is.

Is any site survey data available?

Topographical or elevational survey data helps us to recreate the required cameras in our 3D model. Not essential, but it will increase the accuracy of the final photomontage.

Does your timetable take the weather forecast into account?

If your design isn't quite ready for us to start modelling but the weather is currently good, it may be prudent to capture the required views before the weather turns.

Is the site north facing?

If the only option is to shoot into the sun it may better to go for a sunrise, dusk or overcast approach.

Are there any trees in the preferred viewpoints?

Leafless trees can make a photomontage feel bleak and masking out fine branches & twigs may increase costs. To keep costs down and enhance the photomontage we prefer to cover the bare branches with detailed CG leaves.

Would you like extra people added to the photomontage?

People provide a sense of scale and can enhance the aspirational aspect of your scheme.